Essential Keywords for Digital Marketing Beginners
susirahayu99.blogspot.com || Essential Keywords for Digital Marketing Beginners ~ Digital Marketing is a vast topic that covers multiple sub-topics and keywords like Marketing, Search Engine Marketing, SEO, Social Media Marketing, Organic Marketing, Paid Marketing, Copywriting, Email Marketing, Influencer Marketing, Inbound Marketing, Growth Hacking, and more.
It is never easy to learn all the aspects and everything about Digital Marketing at once. Digital Marketing includes multiple and dynamic things. It covers different aspects of Marketing and Technology. You need to devote time and effort to learn everything about Digital Marketing.
If you want to start learning Digital Marketing, this is the right place to start. Here, you can see the 101 most important Digital Marketing keywords or terms that you should know as a Digital Marketing beginner.
These Digital Marketing keywords will help you to develop a basic understanding of different parts and techniques of Digital Marketing.
A basic understanding of these terms will help you to be ready to learn the in-depth concepts of the following topics, especially Digital Marketing.
Pay-Per-Click: PPC is a paid marketing method that you can use to achieve different objectives or goals like lead generation, sales, and online brand promotion.
The most common PPC ads are Search Ads and Display Ads. Search Ads appeared on the search results for the specific keywords when looking for keywords relevant to your ads.
While Display Ads appeared on other websites with the relevant content for your display ads.
Google Ads: Google Ads is a paid marketing platform developed by Google. It helps users to advertise on the search engine in different forms of ads – Search Ads, Display Ads, Video Ads, and Shopping Ads.
Google Ads facilitates benefits like targeting the specific target audience, ad scheduling, customer demographics, and more.
Display Ads: Display Ads are those ads that show advertisements with visuals, images, videos, and graphics. It helps the users to attract more customers through search engine results, social media, and websites.
Search Ads: Search Ads are those ads that appear in the top search engine results. It works on the specific keywords used by the customers for a search query.
Search Ads helps advertisers to reach an in-market audience that might be interested in the ad because they used the specific keyword relevant for your product or services.
Shopping Ads: Shopping Ads are those ads that show clear and detailed information about the products that are advertised. The information includes the product price, image, and seller name.
Shopping Ads attract the already interested audience to your ads because they are searching for products like yours.
Video Ads: Video Ads are those ads that appear during, within, or at the ending of a video on social media or video search engines like YouTube. It could be an ad of 10 seconds or 30 seconds. Video ads are majorly used on platforms like YouTube and Social Media platforms – Facebook and Instagram.
These are the 101 Most Essential Keywords that every Digital Marketing Beginner should know:
Marketing: Marketing is the process of satisfying the needs and wants of the customer with a solution that helps them to solve their problem. It is about creating and sharing the value with all the connected parties with business – partners, suppliers, employees, and customers.
Digital Marketing: Digital Marketing is a part of marketing that works with the help of the internet and other digital methods of marketing like search engine marketing and social media marketing.
It helps business to promote their products and services on digital platforms like a website and social media. Digital Marketing can be divided into two parts Search and Social Marketing.
Organic Marketing: Organic Marketing means attracting your potential customers to your business with natural sources which excludes paid methods of marketing. It helps you to attract free traffic to your website. The best known Organic Marketing method is SEO.
Paid Marketing: Paid Marketing is a form of advertising in which the advertiser pays a specific amount of money to advertise. Paid Marketing facilitates advertisers to target the audience based on their interests and intents. The best known Paid Marketing methods are PPC Advertising and paid social media marketing.
Lead Generation: Lead Generation is the process of identifying the potential customers of a business and collecting the details about the potential customers that help a business to grow and attract more customers to its products and services. Lead means the potential customer of the business.
Personal Branding: Personal Branding means the branding and promotion of personals using multiple methods and tools like social media, websites, and specific work achievements.
It promotes the unique skills, abilities, and work of individuals that differentiate them from others. Personal Branding is all about your own branding and promotion on the internet and social media.
SEM: Search Engine Marketing means the use of a search engine for the marketing and promotion of your business. Search Engine Marketing is a combination of organic and paid marketing strategies.
The basic purpose of SEM is to attract more traffic to your website. It could be organic with the help of SEO or paid with the help of PPC.
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