Keyword Database & Traffic Estimations - June Update

Introduction

In the fast-paced world of digital marketing, understanding keywords and estimating website traffic are essential for optimizing online presence. With the ever-changing dynamics of search engine algorithms, keeping your keyword database up to date and staying ahead of the competition is crucial. In this article, we present the June update for keyword database and traffic estimations, providing valuable insights and strategies for effective search engine optimization (SEO).

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The Importance of Keyword Database

Keywords play a pivotal role in driving organic traffic to your website. They are the terms and phrases that users enter into search engines to find relevant information. A comprehensive and well-organized keyword database allows you to target the right audience and increase your chances of ranking higher in search engine results pages (SERPs). Building a keyword database involves thorough research, analysis, and organization. 

It helps you understand the language your target audience uses, identify popular search queries, and uncover untapped opportunities. By leveraging a diverse range of relevant keywords, you can attract more qualified traffic to your website and improve overall user engagement.

Traffic Estimations for Informed Decision Making

Accurate traffic estimations enable marketers to make informed decisions regarding their SEO strategies, content creation, and website optimization. By estimating the amount of traffic specific keywords can generate, you can prioritize your efforts and allocate resources effectively. 

 Traffic estimations take into account factors such as search volume, keyword difficulty, and competition. Analyzing these metrics provides insights into the potential traffic a keyword can drive and the level of effort required to rank for it. By focusing on high-value keywords with substantial traffic potential, you can maximize your visibility and reach the right audience at the right time.

June Update: Fresh Keyword Insights

With the June update, we bring you the latest keyword trends and insights to help you stay ahead of the game. Our team of experts has conducted extensive research and analysis to identify emerging keywords and topics that are gaining traction in your industry.

1. Trending Keywords

Stay on top of the latest trends by incorporating these trending keywords into your content strategy. With their growing popularity, these keywords can boost your website's visibility and attract a larger audience.

Example:

- Sustainable fashion - Remote work - Vegan recipes

2. Long-Tail Keywords

Long-tail keywords are highly specific search queries that usually consist of three or more words. While they may have lower search volume, they often exhibit higher intent and conversion rates. Incorporating relevant long-tail keywords into your content can help you attract a more targeted audience and increase your chances of conversions.

Example:

- Best vegan restaurants in Los Angeles - Remote work productivity tips - Sustainable fashion brands for summer

3. Seasonal Keywords

Seasonal keywords refer to search queries that experience a surge in popularity during specific times of the year. By aligning your content and SEO strategy with seasonal keywords, you can capitalize on the increased search volume and generate more traffic during peak seasons.

Example:

- Father's Day gift ideas - Summer vacation destinations - Back-to-school shopping deals

Conclusion

As we enter June, updating your keyword database and keeping an eye on traffic estimations are vital for successful SEO and digital marketing campaigns. By staying informed about the latest keyword trends, leveraging long-tail keywords, and capitalizing on seasonal opportunities, you can drive targeted traffic to your website and increase your online visibility. Remember to regularly update your keyword database to stay relevant in the ever-evolving world of.

We’re about to roll out a rather significant update to our keyword database, so we wanted to give you advance notice of what to expect from it.

Here’s the short version (in case you don’t have time to read the whole thing):

• Our last keyword database update (in March) caused a noticeable decrease in search traffic estimations for many websites.
• The upcoming update (in June) will make our traffic estimations go back up (as well as substantially improve their overall accuracy).
• Future database updates should not cause significant swings in our search traffic estimations.
• Explaining the swings in search traffic estimations
• Ahrefs estimates a website’s search traffic by looking up what keywords it ranks for in Google and calculating how many clicks it gets from each of them. This is why significant keyword database updates can noticeably impact search traffic estimations.

Example

Let’s say that your website ranks #1 for a keyword with 10,000 monthly searches. If we update our keyword database and re-calculate that keyword’s search volume to just 5,000, your site now only gets half as many clicks from the keyword and your traffic estimation will reduce accordingly. 

Traffic estimation accuracy

The last time we studied the accuracy of our search traffic estimations, we got a median deviation of 49.52%. This means Ahrefs was often misreporting a website’s traffic by up to half of its true value (read the full study here).

And apparently, the March update decreased our traffic estimations even further:

This was the result of our attempts to improve the accuracy of keyword search volumes in our database (as well as purge some spammy queries). By using more and better data, we realized that our search volume numbers were often inflated—so we decreased them. This had a knock-on effect on our search traffic estimations, which is what caused the drop.

However, we fully understand that we should not improve the accuracy of our search volume data at the expense of our search traffic estimations. So, in the upcoming keyword database update, we’re determined to improve both.

Expect the search traffic estimations to go back up

Because of that latest database update, our search traffic estimations are further off than they were before (according to our internal research). We plan to improve this in the upcoming database update, so you can expect the traffic estimations in Ahrefs to increase across the board once it’s rolled out.

Please note that this increase won’t be seen as a spike on your traffic graph. But rather the whole graph will go up accordingly.